Product Strategy--Key Successful Factors

Although, BRAND'S Veta Prune Essence has many other competitors, it can be said to be a successful health supplement product market in Thailand. BRAND'S Veta Prune Essence has design, benefit and taste that are different from other brands. However, design of bottles and boxes match BRAND'S Veta Prune Essence very well and it still has plastic cap for keeping best quality for consumers. In the present day, there are many key successful factors which relate to BRAND'S Veta Prune Essence such as

- BRAND'S Veta Prune Essence is the most popular health supplement that has high quality for taking care of skin and eyes. BRAND'S Veta Prune Essence is made from the finest quality from abroad and it is the latest addition of BRAND'S Veta Prune Essence range of 100% fruit-based essence. Moreover, BRAND'S Veta Prune Essence is formulated to enhance overall inner through the promotion of intestinal; it contains prebiotics as well as fibre for promoting a digestive system and Vitamin C; it also contains antioxidants protecting cells from damaging in the body.

-BRAND'S Veta Prune Essence uses the modern technology. The production process is aimed to lunch no harmful waste for environment and save energy.

-BRAND'S Veta Prune Essence is rewarded The Reader's Digest Gold Trusted Brand and Singapore's Most Valuable Brand and etc.

-BRAND'S Veta Prune Essence gets praise about credibility, quality, and innovation in new product. BRAND'S Veta Prune Essence relates to consumers closely. BRAND'S Veta Prune Essence increases confidence of consumers in drinking it.

-BRAND'S Veta Prune Essence has developed its administration of quality, service, energy, environment, occupational health and safety for a long time for inserting to ISO 9001, ISO 14001 and OHSAS 18001.

-BRAND'S Veta Prune Essence is a leading health supplement that has high income. BRAND'S Veta Prune Essence is spread extensively in various department stores such as Lotus, Carrefour, Seven-Eleven and etc. Importantly, it is a high-class brand that is appropriate to consumers who are in middle and upper status, they can buy it easily.

-BRAND'S Veta Prune Essence still has a slogan "Drink Veta Prune before going to bed." that most consumers can remember it easily. Moreover, the slogan is so correspondent to the product that they should drink it before go to bed. Importantly, the slogan can motivate most consumers too.

Product Strategy--Positioning/Unique selling point

As you know that positioning of BRAND'S Veta Prune Essence is considered for a chance to access or stand in the market or business in the present day. Especially, BRAND'S Veta Prune still applies its unique selling point of the product that it differs from other competitors such as Scoth, Peptein, and etc. Other competitors are direct competitors in Thailand market for food and health supplement. Importantly, BRAND'S Veta Prune Essence sets its positioning as a high-class brand with rather high price, high quality, new innovation and modern design. However, all positioning or unique selling points are considered better choice strategies for market competition.

Product Positioning Strategies

• Price and Quality

This strategy shows the difference between high quality-high price and low quality-low price. Importantly, most consumers believe that high quality and high price of any products usually come together as well as BRAND'S Veta Prune Essence. BRAND'S Veta Prune Essence maintains high quality and price to be regarded as a high-class product.

• Innovation

When we talk about BRAND'S Veta Prune Essence, we may usually think of innovation of the production. BRAND'S Veta Prune Essence is made from the finest quality California prunes and it is different from other health supplements especially in taste, design of bottle and cap. Nowadays, BRAND'S Veta Prune Essence has modern technology in production and it gets international standard from governmental and private department. Importantly, BRAND'S is rewarded The Reader's Digest Gold Trusted Brand and Singapore's Most Valuable Brand and etc.

Product Strategy--Target Groups

"Drink Veta Prune before going to bed."

When most consumers hear or read this slogan, they will remember BRAND'S Veta Prune Essence easily. Moreover, the slogan is still popular among consumers and the slogan also stimulates consumers. Whenever, consumers drink BRAND'S Veta Prune Essence; they will be so fresh and vigorous. It makes them have clear and beautiful skin. Specially, it contains a digestive system, Vitamin C and antioxidants for protecting cells in their bodies.

Nowadays, there are TWO target groups of BRAND'S Veta Prune Essence such as

• Teenagers

We can see that most teenagers especially students who take care their health are main target groups of BRAND'S Veta Prune Essence because the product enhances beauty of skin, eyes and all of body. Importantly, teenagers are groups that their bodies grow fast to the full bodies; they usually take care of their health especially skin. Although most teenagers are in school life, they have enough money to buy BRAND'S Veta Prune Essence.

• Working women

Nowadays, most working women take care of their health more than in the past because their health are decadent before their age because of hard working and consuming disadvantage food (Fast food). When working women work hard and they feel so exhausted, they drink BRAND'S Veta Prune Essence to recover their energy. They are fresh and vigorous in working continually and they also admit quality of BRAND'S Veta Prune Essence. However, working women have enough money to buy BRAND'S Veta Prune Essence because they earn money by themselves.

Product Strategy--Branding

In the present day, BRAND'S Veta Prune Essence is well known as the most popular health supplement for taking care of beautiful and clear skin and eyes. BRAND’S Veta Prune Essence is sub brand of BRAND'S which has slogan "Drink Veta Prune before going to bed." specially, there are many branding of BRAND'S Veta Prune Essence such as Quality, Energy, Environment, Occupational Health Safety Beauty, Freshness, Fun and Excitement.

Importantly, Cerebos Co., Ltd in Thailand enhances branding of products' quality, conservation of energy, environment, occupational health and safety. All of them are a part of the business that the Celebos Co., Ltd hope about Branding of BRAND'S Veta Prune Essence.

However, BRAND'S Veta Prune Essence has branding of beauty, freshness, fun and excitement. When consumers drink BRAND'S Veta Prune, they will be fresh and have beautiful skin and eyes. Moreover, BRAND'S Veta Prune Essence contains prebiotics as well as fibre for promoting a digestive system and Vitamin C; it also contains antioxidants protecting cells from damaging in the body.

Besides, BRAND'S Veta Prune Essence shows so fun and exciting advertisements that it can attract consumers very well.

Nowadays, BRAND'S Veta prune Essence has a new innovational production for serving the demand of every consumer.

Product Strategy--Product lines & Logo

LOGO BRAND'S is showed its brand name under a hallmark that consists of white, green and yellow color. White and green colors represent healthy and yellow color represents high quality and valuable thing. Moreover, the BRAND’S logo looks so clear, polite, simple and professional; it makes most consumers to see the real products.

PRODUCT LINES

BRAND'S is a successful business in food and health supplement. Nowadays, there are many types of BRAND'S products such as BRAND'S tablets, BRAND'S Essence of Chicken, BRAND'S Junior, BRAND'S Bird's Nest and BRAND'S Veta. However, each product has different quality and benefit. For example, BRAND'S Veta Prune Essence is one of BRAND'S Veta that enhances beauty of skin, eyes and all of body.

BRAND'S Veta Prune Essence is made from the finest quality prunes from California. Prune Essence is the latest addition to BRAND'S Veta range of 100% fruited-based essence. A delightful health and skin supplement, Prune Essence is your natural choice to beautiful growing skin. BRAND’S Veta Prune Essence fortified with Vitamin C.

BRAND'S Veta Prune Essence is formulated to enhance overall inner through the intestinal health that changes to clear and beautiful skin. Moreover, BRAND’S Veta Prune Essence contains prebiotics as well as fibre that support a healthy digestive system. In addition, BRAND’S Veta Prune Essence contains Vitamin C and antioxidants. With Vitamin C and antioxidants, BRAND’S Veta Prune Essence can enhance elastic and radiant skin as can protect cells in the body.

Furthermore, BRAND'S Veta also has TWO product lines which are similar to BRAND'S Veta Prune Essence: BRAND'S Veta 7 Berries Essence and BRAND'S Balance (Quince).

BRAND'S Veta 7 Berries Essence

BRAND'S Veta 7 Berries Essence is made from seven types of premium berries from Europe and America such as Blueberry, Chokeberry, Cranberry, Blackcurrant, Acaiberry, Elderberry and Strawberry. The combination is an excellent source of antioxidants. Importantly, it contains Zinc and is fortified with Vitamin A, B and C.

BRAND'S Balance (Quince)

BRAND'S Balance (Quince) is made from a blend of quince essence, golden fruits from Europe, apple essence and apple cider. BRAND's Balance (Quine) is rich with Magnesium, Zinc, Vitamin A, C, E, B3, B6, B2, B1, Folic Acid and Vitamin B12. Importantly, it contains no preservatives.

Journal# 5 (Talk about the Online Blog Evaluation)

On 22th June,2010, when I arrived my classroom, Aj.Kob showed the video about English language. Then, she assigned the students a piece of writing about the impact of their presentations in the previous period within 5 minutes. Aj.Kob talked about Mid-term exam that will be on 8th July,2010 about "Victoria's Secret and What is business?". Next, she introduced us to a professional E-mail writing and the impact of presentation. That day, Aj.Kob criticized the presentation of every group that every group was pleased with the point. Finally, she talked about the Final project' agenda and she introduced the principle of design especially balance, rhythm,proportion, dominance and unity.

On 24th June,2010, Aj.Kob repeated about the final project's agenda and she assigned us to prepare the speech about our brands within 3 minutes and she assigned other brands about 5 blogs. Importantly, she told that the course will end on 10th August, 2010 and she talked about the design evaluation specially color, white space, font, focus, unity, balance and etc. However, Aj.Kob showed the example of my friends'blogs to criticize and talked about the critirion of the blog evaluation. I saw various features of various blogs which I can take as my examples to improve my online blog. That day, Aj.Kob assigned the new presentation about greeting culture and a welcoming dinner, lunch and information. Moreover, everybody was happy and had fun in preparing the new presentation.

Letter of Invitation for Professional Comments

Company Background

In 1804, Cerebos Co., Ltd. which had Ranks Hovis McDougall (RHM ), London as the headquarter was established in England. Cerebos Co.,Ltd. began producing and distributing various food products such as Sexa salt, instant food, coffee, drinks and Brand’s products which were well-known in Asia.

Cerebos Co.,Ltd. has many branches around the world, for example; in Asia Pacific as Thailand, Malaysia, Singapore, Hong Kong, Indonesia, Taiwan, China, Australia and New Zealand. Cerebos Co., Ltd. also own Joint Venture which produces and distributes Yakult products in Singapore. Importantly, the flagship of BRAND'S product is Brand's Essence of Chicken, being the product leader, and more than 145 million bottles of Brand's products were sold last year.

For 30 years, Cerebos Co., Ltd (Thailand) has established the factory of Brand's Essence of Chicken in Thailand. The first factory was built in Nontaburi. Then it was moved to Lam Chabang factorial area, Chonburi, in order to expand the factory to suit the producing of rapidly grew demand of the products.

Nowadays, Cerebos Co., Ltd (Thailand) is a center of manufacturing and exporting food and health supplements under the biggest Brand's trademark in Asia region. The company exerted and engrossed in researching and developing products.

Cerebos Co., Ltd's all products are high quality and international standard because of modern technology manufacturing and occupational health and safety from producing factory.

In the present, Cerebos Co., Ltd of Thailand is the most popular factory and the company received international standard in manufacturing from government and private sectors both in Thailand and abroad.

"BRAND'S has Value with You."

In 1835, Mr. H.W. Brand, the great chef of royal court in England, invented formula of Essence of Chicken to be health supplement for serving King George IV. The production for business began after his retirement.

In 1920, Cerebos Co., Ltd., a leader of health supplement, expanded the market to Asia.

In 1974, Cerebos Co., Ltd. has established the factory of Brand's Essence of Chicken in Thailand. The first factory was built in Nontaburi.

In 1990, Suntory Co., Ltd in Japan was established Cerebos Co.,Ltd in Thailand.

In 1991, Cerebos Co., Ltd has built the new factory in Lam Chabang, Chonburi for serving the demand of the consumers.

In 2001- 2010, BRAND’S products are accepted from consumers both Thailand and aboard. Importantly, Cerebos Co., Ltd has produced about 20 BRAND’S products; it expands the products around the world too.

Rationale: Why this brand?

Nowadays, a number of consumers don't take care of their health. We observe that consumers die in their early age because they consume unhealthful foods especially fast foods. I think that we should take more care of our health. Importantly, there are many brands of supplement health foods such as BRAND'S, PEPTIEN and etc. BRAND'S is regarded as the best and popular supplement health products. In the present day, BRAND'S has earned the highest total sales every year. BRAND'S company has many policies such as Value, Quality, Energy, Environment, Occupational health and Safety policy to requite the consumers and society. Now, BRAND'S is leading the biggest center of producing and exporting healthy beverages in Europe. However, BRAND'S expands around the world especially Asia Pacific such as Thailand, Malaysia, Singapore, Hong Kong, Indonesia, Taiwan, China, Australia and New Zealand. Moreover, BRAND'S products get the best reward for the international standard in the nation and abroad for more than 170 years. Besides, BRAND'S will pay gratitude to the consumers by arranging activities such as BRAND'S Summer Camp, BRAND'S Grade a Freshy Power with Tor, BRAND'S Brain International Challenge, BRAND'S Gen and etc. Importantly, the consumers are impressed and happy with all activities.

For me, I am a consumer that consumes BRAND'S products especially BRAND'S Veta Prune Essence and Cherry Essence and etc. I believe that these products have many nutrients. When I am tired, I usually drink BRAND'S products that make me fresh and vigorous. In the present day, I trust in BRAND'S products more and more especially for the quality control and the standard of the producing process.

What did I learn from the Victoria's Secret?

"The identity in itself is very important in business community."

Victoria's Secret, being a gigantic line of women's products, generated much in the business community. Importantly, they were designed to be more sexy, domunant and glamorous than other products especially in style, price and unique. Moreover, Victoria's Secret showed an art in itself.

However, Victoria's Secret wasn't the first famous products in the past; it had many competitors of women's products. It began advertising the catalogue on the website, it still lunched www.VictoriesSecret.com on the website nowadays. Importantly, there were 2 goals on the new media; to strengthen and support the Victoria's Secret brand and to exceed sales goals. Victoria's Secret had managed FASHION SHOW in New York. There were many consumers, business people and designers attended the fashion show and it made the brand more popular. The supermodels, tall, slim, beautiful, enhanced the products such as bras, clothes, swimming suits, shoes and etc., and the products were more attractive to buy. After that Victoria's Secret expanded the advertisement to TV spots, Internet banner ads and print ads in major newspaper. All of Victoria's Secret medias got the best prize and Victoria's Secret became the top of women's products.

My view as consumers, when I see Victoria's Secret products, I want to buy them so much because they are beautiful, interesting, colorful and prominent products. Furthermore, there are several high quality and products to serve customers'demand.

This video is about Victoria's Secret products. Especially,Victoria's secret managed FASHION SHOW IN 2009. I think this performance showed very luxurious,dominent and identical because there were supermodels to present products. Importantly, most consumers interested and accepted with VICTORIA'S SECRET PRODUCTS.

My Journal#4 (Know about Product Strategy)

On June, 15, 2009, Aj. Kob talked about Marketing strategy(4ps) such as product, promotion, price and place. I think that I quite understood the details. And then she introduced the product manager, Phillip Kotler, who told about Create customer value, Positioning (Price,quality, image, service,design, style) and Branding(Promise, brand value,slogan, logo). Importantly, he divided each steps as Create value, Communicate value and Deliver value. Finally, Phillip Kotler told that "If you nail positioning and targeting, the rest falls into place." Moreover, Aj.Kob assigned everybody thought the own brand values." Aj.Kob assigned everybody to think of his or her own brand value.

For the final period of the class, Aj.Kob assigned the Improptu job interview of a group of 5. Specially, 3 people are interviewers (HRP VP, HRM Manager and Marketing Manager) and 2 people are applicants. For my group, Gift, Nut and I were a interviewers while Mo and Boom were applicants. My members discussed for an interesting program to perform. We finally decided on the LUK 666. I am eager to see the program. That day, everybody was very happy and fun that Aj. Kob assigned this work.

On June,17,2010, every group presented the Improptu job. Before, I walked my classroom; I saw Aj.Kob lived in the classroom. And then she assigned everybody to arrange many chairs to be a circle. Suddently, Boom called for Nut and told that " I am so sick because of my inflamed bladder and I can't study" so my group consulted with Aj.Kob. At the beginning, Aj.Kob gave every group to pick up the number of presentation. My group was the first group but my members had to give Champ's group to be the first group in presentation. Importantly,my members was very serious and worried about the presentation so my group had to plan my new presentation unexpectedly and my group decided Mo was an applicant and Gift, Nut and I were interviewers (Keep fighting). As soon as my group presented, we was so excited. However, my group could solve the urgent problem well, we felt so relieved from presentation. That day, each group had different presentation. Moreover, I understood the real interview that it will be very difficult and afraid. Specially, every student and Aj.Kob was more happy, fun and impressed in doing the activity.

My Journal#3 (Travel around Victoria's Secret.)

On 8th June,2010, I would like to say I was VERY tired and exhausted because of doing a lot of assignments. When I arrived my classroom, the temperature in the room was very cold and it was quiet. Aj.kob turned to me and she smiled to me. She started to talk about the assignment. First, She assigned every group to present a summary of Intimate Apparel Market and Brand and Positioning of Victoria's Secret. Then each group summaried Victoria's secret with different ideas, I learnt more about Victoria's Secret. After that Aj. Kob assigned the first reflection of Victoria's Secret on the website and in the article.

On 10th June,2010, I am VERY VERY VERY active and happy to learn this course because I started to allocate in learning very well. That day, my lovely teacher, Aj.Kob, explained about Business Project as Aims, Contents, Presentation format, Ducument needed, Evaluation criteria and Schedule. Importantly,Aj.Kob devided 50% of blog evaluation into 3 parts as Blog 30%, Presentation 10% and Journal 10%. And then she talked about business strategy in doing online blog. I thought I had some business background from my previous course that I applied for the online blog. One important thing in that day, Aj.Kob talked about our writing skill which was considered ungrammartical. Besides, she listed the ungrammartical parts from our writings. For me, I am not serious and worried about English grammar because I have some basic knowledge. Especially, I like writting skills more than other skills. That day, I felt so active doing the online blog and I understood the business project more and more.

"THERE IS A WILL, THERE IS A WAY"

My Journal#2 (Begin to understand Business.)

On 1st June, 2009, I was very happy when I walked to my class. Specially, I saw Aj.Kob , being an active, confident and enthusiastic taeacher in business teaching, taking her big bag and smiling to everybody. Importantly, she looked very very happy and she talked about Tips for Success in this course such as Discipline, Passion, Hardworking, Positive and Creative. Moreover, she taught about Business Basic/Mode and Terms of Business. That day, my members had a special time to think about Brand Names and Non-Brand Names. Especially, every group presented the products that members wore or carried today. For my group, my friends chose me to present the products. That day, everybody and Aj.Kob were so joyful and funny.

On 3th June,2oo9, I arrived my class room. I saw Aj.Kob was very excited to do something with my friends. She begged some friends to be a presenter of their own interested products and then she told everybody that it's a special show that day(Fashion Show). I observed everybody being pleased with the activity. And then she talked about "What are Really in women's bag?" such as Beauty, Hope, Prestige and etc. Lastly, she taught about FIVE steps of Maslow's Hierarchy of Needs.

My Journal#1 (It's Time to Learn Business. )

On 25th May, 2010, there was no class but Aj. Kob assigned to meet her room for taking the courese sysllabus and pretest survey. However, I didn't come to her office.

On 27th May,2010, this was the first day for me to learn Eng-380 (English for International Trade) and it was the first meeting for Aj.Kob and my friends in this semester. Importantly, this was the last semester that I studied at WU.

Before I registered this course, I was very worried and afraid of studying this course because my minor is English. Specially, I didn't have business background; I think that I didn't understand business much. Although, I studied Writing in Business Context course(Eng-279)with Aj.David and Seminar in Business Writing(Eng-476) with Aj.Kob. I think these 2 subjects may relate to this course. At least, I got some basic business knowlede from these subjects. However,I knew from my friends that my teacher assigned students to design the online blog that it made me very anxious and worried about the assignment because I had no experience about the online blog.

When the class began, Aj.Kob introduced herself and described Course description, Goals, Format, Evaluation and etc. I knew the course outline clearly. And then she taught about business mode as context/knowledge(content), discourse/(language), manner, pragmatic and project based. At the end of the period, Aj.Kob assigned to read Victoria's Secret and find blog templetes.