Product Strategy--Target Groups

"Drink Veta Prune before going to bed."

When most consumers hear or read this slogan, they will remember BRAND'S Veta Prune Essence easily. Moreover, the slogan is still popular among consumers and the slogan also stimulates consumers. Whenever, consumers drink BRAND'S Veta Prune Essence; they will be so fresh and vigorous. It makes them have clear and beautiful skin. Specially, it contains a digestive system, Vitamin C and antioxidants for protecting cells in their bodies.

Nowadays, there are TWO target groups of BRAND'S Veta Prune Essence such as

• Teenagers

We can see that most teenagers especially students who take care their health are main target groups of BRAND'S Veta Prune Essence because the product enhances beauty of skin, eyes and all of body. Importantly, teenagers are groups that their bodies grow fast to the full bodies; they usually take care of their health especially skin. Although most teenagers are in school life, they have enough money to buy BRAND'S Veta Prune Essence.

• Working women

Nowadays, most working women take care of their health more than in the past because their health are decadent before their age because of hard working and consuming disadvantage food (Fast food). When working women work hard and they feel so exhausted, they drink BRAND'S Veta Prune Essence to recover their energy. They are fresh and vigorous in working continually and they also admit quality of BRAND'S Veta Prune Essence. However, working women have enough money to buy BRAND'S Veta Prune Essence because they earn money by themselves.