Reflection

I would like to divide my reflection into THREE topics of the course, my blog and my teacher.

Firstly, this course is English for International Trade (Eng-380). The content emphasizes the use of English skills written and spoken English through the global business communication such as presentation, negotiation, meeting, e-mail and etc. Besides, this course covers using English in the world wide in trading, management, business and marketing, this course also urges most students in studying English on the global business communication. The course yields a lot of advantages to us to live in the communication world. Technology in communication developed or changed rapidly, with this course, we can catch up with new choices of communication. In fact, I don’t have business background; I have to try harder to understand what are about business.

Secondly, I would like to tell you I never have knowledge about blog before. When I began to do my blog, I didn’t know what product or what brand to choose and I didn’t know how to design. Consequently, I had to try hard to know what was right or wrong that it took me much time in making the blog. Sometimes, I consulted with my friends because they are more tech-savvy than me. When I had a free time, I always did it by myself. While I did it, I thought “The attempt leads to success.” The moral makes me tolerate and keep fighting in making my blog. After I finished my blog, I think I get many advantages in doing it especially communication with my friends on my blog. I can also use my blog in presenting my work on the global business commutation in the future too.

Lastly, I would like to say happily “THANK YOU VERY MUCH” for my boss or my lovely teacher, Aj.Kob. I think that she is a good, kind, active and confident teacher. Moreover, she understands every student in studying and doing many activities. Importantly, I like her teaching strategy that encourages students and focus on students’ center. Aj. Kob motivated students to learn English by taking teaching aid such as videos and songs. As a result, every student pays attention and doing activities with his or her full effort. However, I more like studying in this course; I hope other teachers teach like the teacher of this course does. Specially, I feel fun, excited and happy with studying in this course. I think students will succeed in their studying or not depends partly on the teacher too.

References

http://www.brandsworld.com.sg/main.aspx?sid=994
http://www.brandsworld.com.sg/main.aspx?sid=993
http://www.brandsworld.co.th/main.aspx?sid=628
https://www.brandsworld-online.com/promotions/index.php
http://www.brandsworld.com.sg/main.aspx?sid=76
http://www.brandsworld.co.th/main.aspx?sid=556
http://www.brandworld.com.sg/main.asp?sid=557
http://www.brandworld.com.sg/main.asp?sid=105
http://lifestylewiki.com/Cerebos_Pacific_Limited
http://www.brandsworld.co.th/main.aspx?sid=600
http://www.youtube.com/watch?v=SnfQxehYjwQ
http://www.youtube.com/watch?v=1Giei2zw0k0&feature=related
http://www.youtube.com/watch?v=yaouY-LIPFU&feature=related
http://www.youtube.com/watch?v=IunUGcQh31I&feature=related
http://www.youtube.com/watch?v=dyVjwhukrds&feature=related
http://www.youtube.com/watch?v=Upfq0GLviGg&feature=related
http://forum.blythethailand.com/index.php/topic,32652.0.html
http://www.jobtopgun.com/jobpost/jobpost?id_emp=7938&id_p=2
http://www.beetricesreview.com/2009/08/brands-innershine-balanceand-gift.html

Promotion Strategy--Example of Advertising Commercials

The video shows when 3 presenters drink BRAND'S Veta Prune Essence, they will have beautiful, white, clear skin and slim body. Moreover, they are confident to wear their clothes, they dare to walk pass many men confidently. BRAND'S Veta Prune Essence contains prebiotics as well as fibre for promoting a digestive system and Vitamin C; it also contains antioxidants protecting cells from damaging in the body.

This video presents that 3 presenters are so confident in their beautiful and slim bodies and they are also fresh and vigorous when they drink BRAND'S Veta Prune Essence too. At the end of the video, it has a slogan "Drink Veta Prune and go to bed" that it can motivate consumers very well.

This video urges consumers to drink BRAND'S Veta Prune Essence and join the activity too. The winner will get a Blythe by voting gang that you like and sending the number code at the www.brandworld.co.th. The activity has many consumers to join.

The video shows the presenters are so tired and exhausted; they usually drink BRAND'S Veta Prune Essence for taking care of their health and skin. Besides, they are certainly fresh and active in doing many activities.

Promotion Strategy--Example of Advertising Compaigns

The advertisement of BRAND'S Veta Prune Essence urged consumers to join the activity "Veta the Purple Stage for Blythe”. The activity was a photo competing activity of 3 people in a girl gang. Participants had to send the picture of 3 people in a girl gang and describe why they chose the picture. The winner got a Blythe of 39,000 baht. However, the activity had 19 teams join the activity.

The advertisement of BRAND'S Veta Prune Essence showed dominant product and it encouraged consumers who have beautiful fresh and clear skin, face and slim body to join the activity "Veta VJ Angels". Moreover, Participants got about 100,000 baht and they also got BRAND'S Veta Prune Essence free for 1 year. The activity had many consumers who joined and the activity drew high income too.

Promotion Strategy--Key Promotion Strategy

Key Promotion Strategy

• Marketing Strategy

There are FIVE factors of BRAND'S Veta Prune Essence such as

- To take care of clear skin and eyes and beauty.

-To respond demands of most consumers.

- To access international standard to serve the organization’s specification.

- To reach ISO 9001, ISO 14001 and OHSAS 18001.

- To develop quality, energy, environment, occupational health and safety.

• The important advertisement of BRAND'S Veta Prune Essence

- Advertising Media

BRAND'S Veta Prune Essence has many advertising medias for promoting the product in the marketplace. Nowadays, the online media enters business more and more. Online advertisement is appropriated with modern consumers and there are a lot of consumers who like to buy BRAND'S Veta Prune Essence on the online website. Importantly, BRAND'S Veta Prune Essence has advertisement like television commercial on the websites too. Additionally, BRAND'S Veta Prune Essence also has print-out media advertisement for consumers that like shopping the product in the department stores.

- Television Commercials

BRAND'S Veta Prune Essence has television commerce that they are the best way in commercial and it can motivate consumers to drink BRAND'S Veta Prune Essence well. Importantly, BRAND'S Veta Prune Essence's advertisement takes 3 presenters to enhance the product which has a slogan "Drink Veta Prune before going to bed" that consumers can easily remember.

-Discount for regular consumers

BRAND'S Veta Prune Essence has special promotion for BRAND'S Club by ordering the BRAND'S Veta Prune Essence continually for 6 months on the website. Consumers will get discount of the product and they get a couple quilt "Enchanted Dream" of 1,880 baht for free. Moreover, they also get "BRAND'S Bird's Nest with Collagen" (size 70 CC X 12 bottles). For the promotion, there are more and more consumers to share the promotion.

Journal# 6 (It was a happy time)

On 29 June,2010,when every student arrived in the classroom, Aj.Kob assigned every student to cover the answers of Business Grammar l and then she assigned to write 12 polite sentences. Next, we shared the ideas why everybody wrote differently. Specially, Aj.Kob told that there would be a quiz for the exercise the week after. That day, Aj.Kob talked about Mid-term exam and she repeated the details of Victoria's Secret,What is the Business?, Careers in Business, The Four P'S and The target Market. I think I understood the details more and more. Besides, Aj.Kob allowed us to take our own details in the exam class, she assigned us to make sure of our own details or information about our own brands.

On 1 July, 2010, when I arrived my classroom, I saw every student got dressed and prepared various equipments for the presentation of each group. And then Aj.Kob asked one from each group to pick up an order of the presentation. For my group, we were the last group to present. The first to the fifth group presented fluently. They had prepared both equipments and dresses very well. I think they presented the welcoming and cultures formally. After that it was the time of my group's presentation. We were very excited but happy in that presentation and we performed each character extremely and I think every member satisfied with that presentation. At the end of the class, Aj.Kob invited each group to take a photo for each group had performed a good job and everybody was so happy and had fun in that activity.

Product Strategy--Key Successful Factors

Although, BRAND'S Veta Prune Essence has many other competitors, it can be said to be a successful health supplement product market in Thailand. BRAND'S Veta Prune Essence has design, benefit and taste that are different from other brands. However, design of bottles and boxes match BRAND'S Veta Prune Essence very well and it still has plastic cap for keeping best quality for consumers. In the present day, there are many key successful factors which relate to BRAND'S Veta Prune Essence such as

- BRAND'S Veta Prune Essence is the most popular health supplement that has high quality for taking care of skin and eyes. BRAND'S Veta Prune Essence is made from the finest quality from abroad and it is the latest addition of BRAND'S Veta Prune Essence range of 100% fruit-based essence. Moreover, BRAND'S Veta Prune Essence is formulated to enhance overall inner through the promotion of intestinal; it contains prebiotics as well as fibre for promoting a digestive system and Vitamin C; it also contains antioxidants protecting cells from damaging in the body.

-BRAND'S Veta Prune Essence uses the modern technology. The production process is aimed to lunch no harmful waste for environment and save energy.

-BRAND'S Veta Prune Essence is rewarded The Reader's Digest Gold Trusted Brand and Singapore's Most Valuable Brand and etc.

-BRAND'S Veta Prune Essence gets praise about credibility, quality, and innovation in new product. BRAND'S Veta Prune Essence relates to consumers closely. BRAND'S Veta Prune Essence increases confidence of consumers in drinking it.

-BRAND'S Veta Prune Essence has developed its administration of quality, service, energy, environment, occupational health and safety for a long time for inserting to ISO 9001, ISO 14001 and OHSAS 18001.

-BRAND'S Veta Prune Essence is a leading health supplement that has high income. BRAND'S Veta Prune Essence is spread extensively in various department stores such as Lotus, Carrefour, Seven-Eleven and etc. Importantly, it is a high-class brand that is appropriate to consumers who are in middle and upper status, they can buy it easily.

-BRAND'S Veta Prune Essence still has a slogan "Drink Veta Prune before going to bed." that most consumers can remember it easily. Moreover, the slogan is so correspondent to the product that they should drink it before go to bed. Importantly, the slogan can motivate most consumers too.