Promotion Strategy--Key Promotion Strategy

Key Promotion Strategy

• Marketing Strategy

There are FIVE factors of BRAND'S Veta Prune Essence such as

- To take care of clear skin and eyes and beauty.

-To respond demands of most consumers.

- To access international standard to serve the organization’s specification.

- To reach ISO 9001, ISO 14001 and OHSAS 18001.

- To develop quality, energy, environment, occupational health and safety.

• The important advertisement of BRAND'S Veta Prune Essence

- Advertising Media

BRAND'S Veta Prune Essence has many advertising medias for promoting the product in the marketplace. Nowadays, the online media enters business more and more. Online advertisement is appropriated with modern consumers and there are a lot of consumers who like to buy BRAND'S Veta Prune Essence on the online website. Importantly, BRAND'S Veta Prune Essence has advertisement like television commercial on the websites too. Additionally, BRAND'S Veta Prune Essence also has print-out media advertisement for consumers that like shopping the product in the department stores.

- Television Commercials

BRAND'S Veta Prune Essence has television commerce that they are the best way in commercial and it can motivate consumers to drink BRAND'S Veta Prune Essence well. Importantly, BRAND'S Veta Prune Essence's advertisement takes 3 presenters to enhance the product which has a slogan "Drink Veta Prune before going to bed" that consumers can easily remember.

-Discount for regular consumers

BRAND'S Veta Prune Essence has special promotion for BRAND'S Club by ordering the BRAND'S Veta Prune Essence continually for 6 months on the website. Consumers will get discount of the product and they get a couple quilt "Enchanted Dream" of 1,880 baht for free. Moreover, they also get "BRAND'S Bird's Nest with Collagen" (size 70 CC X 12 bottles). For the promotion, there are more and more consumers to share the promotion.