Saturday, July 17, 2010

Promotion Strategy--Example of Advertising Compaigns


The advertisement of BRAND'S Veta Prune Essence urged consumers to join the activity "Veta the Purple Stage for Blythe”. The activity was a photo competing activity of 3 people in a girl gang. Participants had to send the picture of 3 people in a girl gang and describe why they chose the picture. The winner got a Blythe of 39,000 baht. However, the activity had 19 teams join the activity.

The advertisement of BRAND'S Veta Prune Essence showed dominant product and it encouraged consumers who have beautiful fresh and clear skin, face and slim body to join the activity "Veta VJ Angels". Moreover, Participants got about 100,000 baht and they also got BRAND'S Veta Prune Essence free for 1 year. The activity had many consumers who joined and the activity drew high income too.

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