Product Strategy--Positioning/Unique selling point

As you know that positioning of BRAND'S Veta Prune Essence is considered for a chance to access or stand in the market or business in the present day. Especially, BRAND'S Veta Prune still applies its unique selling point of the product that it differs from other competitors such as Scoth, Peptein, and etc. Other competitors are direct competitors in Thailand market for food and health supplement. Importantly, BRAND'S Veta Prune Essence sets its positioning as a high-class brand with rather high price, high quality, new innovation and modern design. However, all positioning or unique selling points are considered better choice strategies for market competition.

Product Positioning Strategies

• Price and Quality

This strategy shows the difference between high quality-high price and low quality-low price. Importantly, most consumers believe that high quality and high price of any products usually come together as well as BRAND'S Veta Prune Essence. BRAND'S Veta Prune Essence maintains high quality and price to be regarded as a high-class product.

• Innovation

When we talk about BRAND'S Veta Prune Essence, we may usually think of innovation of the production. BRAND'S Veta Prune Essence is made from the finest quality California prunes and it is different from other health supplements especially in taste, design of bottle and cap. Nowadays, BRAND'S Veta Prune Essence has modern technology in production and it gets international standard from governmental and private department. Importantly, BRAND'S is rewarded The Reader's Digest Gold Trusted Brand and Singapore's Most Valuable Brand and etc.