What did I learn from the Victoria's Secret?

"The identity in itself is very important in business community."

Victoria's Secret, being a gigantic line of women's products, generated much in the business community. Importantly, they were designed to be more sexy, domunant and glamorous than other products especially in style, price and unique. Moreover, Victoria's Secret showed an art in itself.

However, Victoria's Secret wasn't the first famous products in the past; it had many competitors of women's products. It began advertising the catalogue on the website, it still lunched www.VictoriesSecret.com on the website nowadays. Importantly, there were 2 goals on the new media; to strengthen and support the Victoria's Secret brand and to exceed sales goals. Victoria's Secret had managed FASHION SHOW in New York. There were many consumers, business people and designers attended the fashion show and it made the brand more popular. The supermodels, tall, slim, beautiful, enhanced the products such as bras, clothes, swimming suits, shoes and etc., and the products were more attractive to buy. After that Victoria's Secret expanded the advertisement to TV spots, Internet banner ads and print ads in major newspaper. All of Victoria's Secret medias got the best prize and Victoria's Secret became the top of women's products.

My view as consumers, when I see Victoria's Secret products, I want to buy them so much because they are beautiful, interesting, colorful and prominent products. Furthermore, there are several high quality and products to serve customers'demand.

This video is about Victoria's Secret products. Especially,Victoria's secret managed FASHION SHOW IN 2009. I think this performance showed very luxurious,dominent and identical because there were supermodels to present products. Importantly, most consumers interested and accepted with VICTORIA'S SECRET PRODUCTS.